A new look is on its way …

I can’t pinpoint the exact moment when, but at some point within the past year or two, I’ve become obsessed (!) with white. White space, white walls, white everything. I’m pretty much constantly scheming of ways to turn our home (with its funky colored walls) into a more simple, streamlined white fortress and so far, I’m failing kind of miserably at it.

But the “white rules” mentality has stuck with me and, a few months ago, I found how amazing the concept would mesh with some new branding ideas that had been pinging around in my head ever since I got back from my workshop. So, on that note, take a sneak peek at the new logo for Gail Werner Photography:

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You like????!!!!!!!! I know, I know … there’s not much to it. But that’s kind of the point. It’s simple, it’s clean, and I think (I hope anyway) that you guys will love how well it puts the focus on my images and how well it integrates with the new brand for my business.

And while I’m talking about this big change-a-roo that’s just around the corner, I’d be remiss not to give a big shout-out to my photo BFF, Betsy King. Betsy and I have bonded over a mutual amount of elbow grease we’ve both put into building our businesses these past two years, and earlier this summer, I knew she’d be the perfect person to help me out with some new photos of myself for my site and blog. (I’m a big believer you need to feel like you KNOW your photographer before you meet him or her and visual cues in the form of photographs are a big part of that!)

Betsy blew me away with what she gave me and in return, last weekend, I shook in my KEEN flats with nervousness as I returned the favor and took photos of her cute-as-a-button, kind-as-can-be family. Woo — it is INTIMIDATING to photograph another photographer! You’ll be getting a sneak peek of the Kings soon, I promise!

Then, you’ll see even more of them come next week, when they hit the new blog (I’ll have a new blog!) for Gail Werner Photography! Until then, here’s a peek at the images Betsy took of me, soon to grace the new Web site (I’ll have my own Web site!) of Gail Werner Photography! It’s gonna be one heck of a launch, so I can’t wait to share it with you !!!! Stay tuned!*

(*and I just gotta add that “Stay tuned” is an entirely appropriate way to go out on this entry because I really believe you’re going to switch from following me on this old blog to the new blog and new site and be all, “Whoa…it’s like Gail went from analog to high-definition!”) And yep, those of you who just called me a dork are totally in the right at the moment — HA!

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14 Comments

  1. Tina said . . .

    I’m so excited for you and your new brand launch! I can’t wait to see the final product - I’ve been loving what I’ve seen with the sneak previews! PS Betsy did an AWESOME job with your pictures!

    Posted August 26, 2009 at 9:39 pm | Permalink
  2. April said . . .

    LOVE, LOVE, LOVE the new logo. And those photos that Betsy took of you…BEAUTIFUL!!

    Posted August 26, 2009 at 10:13 pm | Permalink
  3. Andy Schwartz said . . .

    Gail, we are so excited!!! Can’t wait for the big premiere. I Know it is going to be great.
    Betsy rocks too. The pictures are so great and really convey some personality!
    Staying tuned…

    Posted August 26, 2009 at 10:26 pm | Permalink
  4. Janica said . . .

    I love it, Gail! I saw Betsy post these images back when and now seeing them with the new logo/text…..it WORKS, baby! Can’t wait to check out your goods in HD! ;)

    Posted August 26, 2009 at 11:19 pm | Permalink
  5. John said . . .

    Hot Tamales! Can’t wait to see you new digs, Gail! Thanks so much for spending part of your weekend with us. I had a blast watching Miles put you through his paces. You handled his little bundle of energy like the pro you are.

    Much metta,

    John

    Posted August 26, 2009 at 11:30 pm | Permalink
  6. Melissa Jill :) said . . .

    Awesome Gail!!! Can’t WAIT to see the new blog and website. And great shots of you–super-cute!!

    Posted August 27, 2009 at 1:19 am | Permalink
  7. Gail said . . .

    THANK YOU EVERYBODY! Your words of encouragement mean SO much! Now I’m even MORE excited for next week (and less nervous, because I gotta admit, the perfectionist in me is REALLY nervous about everything not being perfect for this switch-a-roo…just breathe Gail :) )

    Posted August 27, 2009 at 9:22 am | Permalink
  8. glwerner said . . .

    Thanks Melissa! Your encouragement as a mentor means a TON! :)

    Posted August 27, 2009 at 10:05 am | Permalink
  9. Brandi said . . .

    You are such a cutie pie!

    Posted August 27, 2009 at 10:15 am | Permalink
  10. gwyneth colleen said . . .

    how freaking cute are you?

    so cute!

    Posted August 27, 2009 at 11:51 am | Permalink
  11. Melody said . . .

    Can’t wait to see the new look!!!

    Posted August 27, 2009 at 12:16 pm | Permalink
  12. Maya Laurent said . . .

    Go Gail it’s your new look! Work it with your new look! :) Love it!

    Posted August 27, 2009 at 11:08 pm | Permalink
  13. Stacey said . . .

    You look like a model. You should be in that “Vanity Fair!”

    Posted August 28, 2009 at 9:39 pm | Permalink
  14. michelle said . . .

    Love the logo… and I wonder what is up with the white. I dreamt last night I was painting all our interior walls white. When I woke up this AM there was a paint truck parked outside our house… and I got all excited. Then I realized they were there to paint the neighbors house. ;) SOOO looking forward to the big reveal! :)

    Posted August 31, 2009 at 9:54 pm | Permalink

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